The Riz Team Blog

Posts Tagged ‘potential buyers’

How to: Stage your home

Tuesday, October 23rd, 2012

Woo potential buyers with these DIY tips for the perfectly staged home.

 

There’s no escaping the raw power of first impressions, especially when it comes to selling your home. Each time a potential buyer walks through your front door, you want their immediate thought to be: WOW!


The key to creating the right impression is being able to envisage what potential buyers will look for in your home.  Can they see themselves living there and spending time with friends and family? Is this a space they’d love to entertain in?

Home staging is essential in helping you bring their vision to life and can make a big impact on the selling price and timeframe. Ideally, you’ll want to focus on the entire house, but depending on time and budget, your main selling rooms take priority.

Your front entrance is the introduction area buyers will see. This is where they’ll base their first impression and determine how the rest of the house is going to show. The living room is usually one of the first rooms buyers see as they go through the house. This room will determine the general style of the home whether contemporary or traditional or somewhere in between. The dining room is where buyers will enjoy meals and celebrate holidays and special occasions. The kitchen is where people spend most of their time, and when entertaining friends and family, that’s where everyone tends to gather. The family room or great room is the second area where people spend most of their time relaxing and entertaining. The master bedroom and en-suite is a special sanctuary for buyers. They want to be able to go into this room, close the door and forget about everything else. It needs to feel like the perfect escape from their hectic and busy lifestyle.

The key is to look at each room and determine how you would feel if you were a buyer standing in the doorway looking in. How does your flooring look? Buyers want to purchase a home that is move-in ready and flooring is one of the top selling features  a buyer  is looking for, so invest in your equity and replace any worn or outdated flooring.  What colour are the walls? If your house is painted in very bright or unusual colours, potential buyers may be turned off or at least feel that this is a starting point for them to negotiate on price since they will have to paint as soon as they move in. By going neutral with your colours and adding colour and texture with accessories like pillows and throws, potential buyers will be able to emotionally connect with the home and visualize living there. Does the position of your furniture show off the size of the room? Does the room feel cluttered? Does the furniture in the room tell the buyer how this room can be used? How much lighting is in each room? Properly placed furniture and lighting will show off the prime features and allow buyers to see how each room functions.

1 Clean your windows inside and out. When buyers are touring your home they want to see the view from each room. If the windows are dirty, it may make them question how well your house has been maintained.

2 Use frosting spray or interior design film on windows that don’t have the best view. This will block a not-so-attractive view, but still allow light to come in.  And it’s cheaper than buying blinds. If you already have blinds, turn the slates up so that light can still come through but the view is muted.

3 Clean out your closets.
  Buyers always check closets so pack away any off-season items and anything you don’t use on a regular basis. Try to remove as much off the floor as possible; this creates the feeling that the room is more spacious.

4 Create a spa-like feeling in all of your bathrooms.
Use white or off-white towels and add a fabric shower curtain. Place greenery on counters or the tub area to create the feeling of warmth and relaxation.

It’s important that you depersonalize and emotionally disconnect from your house. By doing this, you will allow yourself to transform your home into what your potential buyers are looking for. And remember, taking the time to properly prepare your home for sale will help sell it quickly and for top dollar.

Carla Woolnough is the creator and host of the How to Stage your Own Home DVD series. She’s also the founder of the home decorating and staging company Nex-Step Design and the national spokesperson for “Are you Fit to Sell” program.

10 Cheap Home Selling Tips

Friday, October 12th, 2012

Easy ways to make your home more attractive to potential buyers

ByYuki Hayashi

Getting ready to sell? Move your property fast – and for the highest selling price possible – with these easy, affordable staging tricks. These deal-sealing changes will make your home attractive to the largest pool of potential buyers, and the best part is, you can start at any stage in the game. Who knows – you may love your home’s new look so much that you decide not to list after all!

1 Paint!

Dollar for dollar, a fresh coat of paint gives you more bang for your decorating buck than anything else. Even if your current palette is relatively new, any scuffs or wear marks will channel an unkempt vibe. And an unusual colour choice – even if the height of fashion – may limit your home’s appeal. So break out that roller and slap on a couple coats of crowd-pleasing warm white or sand paint.

2 Improve the lighting
Replace any dated light fixtures ASAP. How can you tell if it has to go? If it’s over 15 years old and looks it – yet isn’t a vintage (50-75 years old) or antique piece (older) – it should probably go. “Retro” is not something most homebuyers are looking for. You don’t need to break the bank, just head to IKEA or Canadian Tire.

3 De-clutter
Take the collectibles off the mantel, put the mismatched armchair into storage (or better yet, donate it) and pare your closets down to what you’re actually wearing this season, packing away the rest. Ideally, all this extra stuff would head to charity (if in good, saleable condition), the garbage dump, or into storage. The more you store onsite, the more cluttered and small your home appears.
4 Give dated bathrooms a facelift
A nice bath helps sell a house but, don’t invest in a total renovation. Renos are costly, and you won’t recoup your costs unless you find your exact décor doppelganger. Bring an out-of-date bath up to speed with gleaming white walls whether via a fresh coat of white bath and kitchen paint or ceramic tile and new lighting (Home Depot excels at affordable, stylish bathroom vanity lighting). Buy neutral new shower curtains, a simple new bath mat and vanity set, and have fresh flowers in the room during open houses.

5 Take down curtains
Dated window treatments need to come down, pronto (if it’s over 10 years old, get rid of it). If privacy isn’t an issue, just leave the windows bare to maximize natural light and make the room’s dimensions seem more generous. Otherwise, buy basic-issue cotton or linen drapes from Linens ‘N Things or another well-priced retailer. Always tie drapes back during viewings and open houses.

6 Put up mirrors
Make small rooms appear bigger and dark rooms seem brighter by adding an attractive wall mirror. A boxlike dining room will benefit from a leaning floor mirror (Lowes sells well priced ones, and HomeSense often has great deals) and an entranceway more welcoming with a console mirror.

7 Update porch hardware
Increase your home’s curb appeal by updating the hardware on your front porch. Buy a doorknocker or bell, mailbox, kick plate, doorknob and lockset in a set or in complementary styles. Brushed nickel is a neutral finish that will never date, while oil-rubbed bronze is another favourite.

8 And the porch light
Update your porch light to coordinate with the new hardware, if needed. They don’t have to be an exact match or even come from the same period, but the finishes and styles should look pleasing together.

9 Spiff up the front yard
Refresh your front yard according to the season. In spring, summer and fall, trim back dead plants and foliage and plant attractive annuals or perennials in flowerbeds. In winter, keep the walkway shoveled and cut back any tree or shrub branches damaged by heavy snowfall. A pair of planters flanking the front door and filled with seasonal arrangements instantly conveys pride of ownership.

10 Tend the backyard

Simple fix-its will make the most of your existing yard layout. Replace any damaged boards on your deck or fence, and apply a fresh coat of paint, or stain and sealant if the finish needs it. Weed and groom your garden and add some perennials for colour when in-season. If kids’ toys are taking over the space, put some in storage. Think “tidy,” “update” and “refresh”: never do anything costly or major like adding a swimming pool or pond, which may put off potential buyers.

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